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Color Psychology #1

Updated: Jan 22, 2019





Lecture Notes (Life Hack With Color Psychology)


Warm/Cool Colors :

  • yellow/red: energetic or exciting.

  • blue/green: smoothing and calm.


Interesting Facts

Red:

  • Jump out of you,grab attention

  • Make you feel hungry

  • Love and passion

  • Might raise blood pressure, eg: Angry bird(GitHubThe Psychology of Color: A Guide for Designers)

  • When negotiating, red color conveys that you are a decisive and bold action taking person, on the other hand, might look aggressive.

  • The most fattening color, first date wearing red -> impressive

  • Red black white: classic combination, energy, and excitement

  • Culture:country-wedding


Orange:

  • Associated with creativity and energy

    • Culture: Halloween Thanksgiving

      • Most often found actually in our foods, sauce, bread, soups, appetizing color, fall

      • Warm and inviting color encourages socialization

      • Project energy, workspace, get attention


Yellow:

  • Actually the most difficult color for our eyes to process

    • Desaturated a little bit could be better, not intense, discomfort if too saturated, associated with decay

      • Nature and flowers, sunny, cheerful

      • Shows children tend to cry more in a yellow bedroom, light lemon yellow. Children have been shown to have temper tantrums and cry more.

      • Poor choice for kitchen and living areas. People flight more in yellow kitchens (highly saturated yellow)

      • Sign, school bus, crazy saturated yellow, yellow and black, easiest color combination to see from very far away. Billboard or poster



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